![]() If it’s a novel, include the story’s most engaging plot points. Again, keep it tight – write only a paragraph or two. Write a short summary of what your book is about.Before writing your own back-cover copy, examine the backs of other books in your genre for examples of what is working for other authors. Research what other authors in your genre are doing with their back covers.You’ll have to make the font size so small that people will need a magnifying glass to read it. Put too much content and it will overwhelm your potential buyer. Unless it’s an oversized coffee table book, you’ll have room for 200-250 words on your back cover, maybe less. So how do you create a great back cover? Here are some basic do’s and don’ts. Think of it this way: Done correctly, the back-cover copy is the primary ad for your book. The 200–250 words you’ll choose to place on your book’s back cover might just be the most important words in your entire book project. But when it comes to the back cover of their printed book, many new authors skimp or are unconcerned with what’s included, and that’s a huge mistake. Next is choosing a title and helping create an eye-catching cover. And yet I believe this is the most important – and most overlooked – book marketing real estate for self-published authors.Īuthors spend a great deal of energy writing the book, of course. ![]() I’ll wager that nobody remembers what’s on the back cover of their favorite books. So what about the other side of the book? The book’s back cover. Some covers tell a story in and of themselves. Aside from the titles and authors, what usually comes to your mind? Your favorite passages? All those beautiful covers? The most memorable images provide visual cues about what’s inside the pages, setting the mood, or giving some clues about the story. Think of your favorite books in your personal library. The 250 words you’ll choose to place on your book’s back cover might just be the most important in your entire book project.
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